Theatre programme 2020

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Making circular real: Engaging consumers on your resource efficiency journey

20 May 2020
Resources and Waste Stage

The vast majority of consumers have never heard of the ‘circular economy’. It’s therefore no surprise that mainstreaming the concept remains a major challenge for business. This session will see industry experts discuss the role that sustainability and resource efficiency professionals can play in changing how people think and act towards the circular economy.

Discussion points:

  • What has the plastics issue taught us about consumer engagement?
  • From nudges to choice-edits: Varying approaches to behaviour change
  • What to do when you’re on the wrong side of consumer trust